The Entrepreneur

Entrepreneur…it’s one of those words that make you think of Sir Richard Branson, or Steve Jobs, or Oprah Winfrey…people, who have followed their gut, were innovative and consistently strove to get what they believed to be true…and did it!

If I was to go back even 10 years, running a business could not have been further from my mind.

Only people with money did that sort of thing or people who knew a thing or two about money…or had gone to Uni’ or TAFE to get the inside scoop on what it’s all about.

Then how in the heck did I end up running two business from the comfort of my own home? (Working from home is not all it is cracked up to be, let me tell you J)

Not only has the internet and social media created opportunity for us all, it now provides those who have the courage, the best way to build a business…the way they want.

Over the years, what I have learned, is that “entrepreneur” is defined in so many ways, by academics, by authors, journalists, experts and those in business.

The thing is…entrepreneur can be what you want it to be.

 

 

For me, having my fifth child and working in a thankless profession fuelled the fire to find ‘that thing’, the ‘thing’ that would provide me with the place to help others in this world…I was tired of living someone else’s life as an employee.

An entrepreneur is not having all the answers, not having the step-by-step solution or a checklist to follow.

An entrepreneur is coming up with your unique ‘thing’, taking it to market and seeing how it plays out.

A little like climbing a mountain on your own without a map or GPS.  It’s tough, really tough, to grow your business so that you can get in and do the things you really want to do.

 

 

This quote by Confucius comes from ‘The Analects’ a collection of the teachings and thoughts of Confucius.It is believed to have been written around ca. 479 BC – 221 and written over a period of 30-50 years, ‘The Analects’ are considered among the most representative works of Confucian thought, and still have a great influence on Chinese culture and indeed the world.

It is believed to have been written around ca. 479 BC – 221 and written over a period of 30-50 years, ‘The Analects’ are considered among the most representative works of Confucian thought, and still have a great influence on Chinese culture and indeed the world.

Confucius was smart, super smart and nailed it.

 

Back to being and entrepreneur and doing what you love.

Sometimes running a business can be like buying yourself a job…but worse.

So often I speak to business owners who want to make the incremental changes, to embrace technology and use social media, yet leave all they have and learn on the table.

Leaving what you have on the table means only one thing…a s*&% load of money waiting to be made.

So, what is the best way to get your business running so well it doesn’t rely just on you?

You’ve worked so hard to grow your business.  You value quality over quantity every time, and family comes first.

You stand true to you and your business and your clients.

And you know what, there’s nothing worse than that feeling of absolute exhaustion, of being all things to all people, and your family is the ones who take the brunt for the way you manage your time and your business.

You’re doing what needs to be done, yes.

You have cash flow, you have customers.  It’s just that it comes at a huge cost.  But the cost is on you personally.

Is it the way that you do business?  Or is it simply the way it has to be?

Depends on how you look at it.

 

 

There is no way around it, there is the work. How do you get the most out of your business, your clients, your cash flow, without burying yourself in the ground, without losing the very reason you went into owning your own business in the first place?

For me, …it was to be my own boss, to create a great lifestyle, where you call the shots and you’re not dictated to by anyone or anything else.

It was entrepreneurship at its finest.

 

If it was easy, everyone would be doing it.

Buying yourself a job, where you turn up, open the doors, hope some customers come in and buy stuff, close the shop, go for a drink or a catch up with a friend to then go home to your family and a night doing the books is NOT what business should be.

The pay and pray marketing of the 20th century simply will not cut it. The problem come, of course, where you are already flat out with what you already “have to” do, adding social media and online marketing, or packaging up what you do may simply be a headache you would rather forget…but can’t.

Yes, me too.

I run two businesses, I have five beautiful amazing boys ranging from 8 to 19, for those who know me, know that I am not a fan of detail, yet understand fully that detail is what makes the money.

 

There is something you can do.

The one thing you may not have thought about that would make a difference on a day to day basis.  When this is done correctly it’s a game changer for every business, whether it be product, service, online or offline.

And this is where social media comes in.  The cost is zero, other than the sweat economy.

Organic is not dead, let me tell you….but it is tricky!

Facebook, Instagram, your newsfeed is full of ways to grow your business…lead magnets, sales funnels…webinars, sales without making a sale….blah, blah, blah.

Social media is too big to ignore.

Whether you offer a service, sell jewelry, walk dogs, real estate or holistic health, social media WILL give you the edge you are looking for.

The result is a sustainable business leveraging the most out of what you have done without costing you personally and especially costing your family time.

It’s knowing what to work on and when to work on it.  That’s where the money is.  It’s what we do in our own businesses and it’s what our clients do in theirs.

 

Organic Reach – What you can do for FREE

Organic reach on Facebook is defined as how many people you can reach for free on Facebook, it’s how many of your fans have been viewing and interacting with your organic posts, where you do not spend any money on advertising.

Over the past few years, many have speculated why there has been such a decline in organic reach, compared to what we were getting back in 2014.

There are a couple of major reasons why. The first is there is simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive.

Second, Facebook uses your usage to base what content is most relevant to you, as opposed to showing all the content available.

Unless your fan “likes, comments and shares” several times, the Facebook algorithm will not show your posts on their timeline.

Understand though…Facebook wants to show relevant, shareable content.

With that said, there are a number of things you can do, I have 15 that I share in my training, all organic, all FREE.

Here are four to get you started,

 

Who is your most valued customer?

Most of you will have multiple ideal clients, target audiences, niches, and have

multiple offerings to multiple ideal clients.

The thing is though, with marketing and advertising, both on and offline is being very clear who this person is.

Why is it important? Because different ages have different challenges.

You want to choose a small group of people to work with, nail it and then choose the next group.

Who do you love to work with? Think about your past clients. Who have you loved? Who have been fantastic?…Remembering this is ideal, this is where I get the magic wand out and wave the wand and I fill a room for you full of your ideal clients. Who are they?

 

What are your 4-5 keywords or pillars?

What you stand for? What’s important to you? How does this differ from your competitor down the road, it’s what you do.

What do you stand against?

The key pillars are a bit like the keywords for your website or SEO.  For example, for me, two of my pillars are small business and social media.

The four keywords drive what content you write, what videos you share and the blogs posted on your website.

It keeps it super simple and very focused, something critical in a very noisy marketplace.

 

Tips on writing your posts.

You want your posts to be telling a story.  This comes into the ideal client because you want to speak to their pain, you want to speak to their desires, you want to get into their head.

From my educator days…make a point and tell a story.

 

Beautiful Images

With storytelling or with anything on social media, and on your website, images are so, so important.

The old saying images tell a thousand words is spot on. Choose images to match your brand and your voice.

There are plenty of free sites to access quality images, make sure you have the rights to be able to use an image…this is super important.

What you post on Facebook should be different to what you post on Instagram.

Take your own photos, especially for Instagram, be creative…you have all you need on the smartphone you are holding in your hands.

There are plenty of apps to create a masterpiece. Ripl is free and does a great job

Let me know if you would like a list of free and paid options.

 

 

What is working right now

The Messenger strategy is working a treat for small business on Facebook at the moment.

Simple. Effective. FREE.

I recently bought 2 paintings from an artist in Noosa, solely via Messenger, and I still haven’t spoken to the owner.

Organic reach is NOT dead…but it’s tricky.

You CAN increase your profit with this one simple strategy…what I call the Messenger Strategy.

Clients are booking in more people for services, buying more products and connecting more than ever before.

Check out the conversation on our Facebook page and get yourself a copy of my Cheat Sheet, which shows you exactly how to do this yourself.

 

 

When you are clear on who you want walking through your business door when you focus on their challenges, their emotion and answer their burning questions…you become the most obvious solution…value over price every time.

The choice is yours, my friend.

Stop wasting time, money and resources and start working on what YOU want in your business….so that you can then go and do what you really want to.

Above all…be CONSISTENT and do not stop, even if your engagement is low and it feels like it is not working.

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