With more and more business owners using social media for business, setting up Facebook pages and becoming a lot more active on social media, it can feel like it is getting harder and harder to reach and find the right kind of people.

To connect with these people to become raving fans and customers.

Put this together with ‘Facebook Zero’ earlier this year, and everybody telling everyone else that organic reach is dead on Facebook…what a mess!

No wonder there are so many dissatisfied business owners thinking that social media doesn’t work because it just takes too much time and too much money to get a return on investment.

What I see is a lot of reactive marketing where people put stuff on Facebook or websites and other social media platforms,  it’s simply very reactive.

It’s reactive to the market. It’s doing what everybody else does with a ‘copycat’ marketing style.

You can see the trends as they come through your newsfeed.

One month, it’s all about building online programs. The next month, it’s all about Instagram hacks.

Then the trend moves on to celebrity and influence marketing…it never ends.

Just do a Google search to find an answer, you will literally come back with thousands of solutions in under a second.

Is it possible to use organic reach to grow your business?

How can you leverage the relationships you’ve already established and the connections you’ve worked hard to build?



It Starts With An Ambassador Strategy

As with any social media for business strategy…what is it you actually want to achieve from your promotion? What is the purpose?

  • Building trust?
  • Leads on your database?
  • Likes on Facebook? (I hope not!!!)
  • Clients purchasing your products/services?
  • Money in the bank?

Having a clear strategy on what you’re wanting to achieve is a MUST before you start actively creating any kind of content for your social media platform or indeed any traditional marketing.

Answer the following questions:

  • What is your objective?
  • What are your specific goals for the workshop?
  • Who is the target audience, your ideal client for the workshop?
  • What action do you want people to take when they opt-in for more information?
  • What action do you want people to take when they attend the workshop?

It could be a monthly sale, a new product, a launch of a membership site or the publication of your book.

Once you have been clear on what you’re going to offer…who are you offering it to?



The Ideal Customer / Client

Ideal client or target market in business is critical to the success of paid advertising, let alone organic or free advertising.

Get clear on your ideal client…understand intimately their problems. Get clear on the offer, and make sure you bring them together and that it fits in with your core business.

Where do your ideal clients hang out? Which groups are they in? You go to those groups, not where all your competitors hang out, not with those who are all doing what you do, where your market is.

From there, we can create the ambassador strategy.



What Is The Ambassador Strategy

The ambassador strategy is simply strategically leveraging the connections and the relationships you have developed.

Whether they be in groups, personal profiles and friends, or whether they be followers or fans on your business page, using social media for business to grow your connections and make more money.

Put together a list of potential people, businesses, groups that will be on your Ambassador Strategy….from the ideas I have just talked about.

Make sure they are complementary to what you do or perhaps form a strategic power group with other business owners.

What this means is that a business or person has a complementary service or product to you…or in other words, they have the same or similar ideal client to you.

For example, I’m in marketing and social media, so I could absolutely create a strategic power group with a web developer and hosting business, photographer, a business coach or bookkeeper.

Once you put your list together, you’ll then need to think about what exactly you’re wanting help with.

Big Hint:  the way this kind of help works best starts with how you can help them more than they can help you.

I believe, when it comes to building Ambassador Strategies and building strategic alliances who are your go-to people…the ones who will help you when asked. The focus is on providing support and actively participating first rather than what you get out of it.