At a recent networking breakfast meeting, I was speaking to one of my fellow attendees.
Over the years I have been to many such events, mostly in times gone past, I felt like a complete fraud standing amongst other business owners, who so I thought, ‘owned’ the room. For me, it felt like chit-chat, where there were lots of smiles, handshakes and empty promises, where the cool people hung out together, where the mean voice in my head would say things like…you’re not good enough to be here…
Not pleasant to say the least, and something I have heard countless times from my clients and colleagues.
With that said, I am so grateful to say I am now part of a supergroup of local businesses, where there is structure and genuine support for each other, not only in the room but when we are all out and about, going about our business.
Now…back to this very strange conversation I had.
What I had been told, was that three businesses in our local area had been invited to attend, and all three had responded with ‘they’re too busy, they’re at capacity, and they haven’t got enough time to possibly service or help any other customers or any referrals’.
Woah…now that is a big call.
The Objection Of Being Too Busy
If you’re in the business of asking people to attend a networking event, a workshop, or pretty much any presentation…listen carefully.
Here is an example of how you could reply and handle what has been said.
“Wow, thank you so much for sharing that…and that’s amazing and awesome that you work so hard, to a point where you don’t need any more customers. That must be very cool. But look, I guess what we’re talking about here is, in the networking group I’m involved in, we have many people representing their own industry, and everyone does something quite different.
So…the idea of having you or having someone like yourself come along is because we’ve identified gaps, (in your industry segment), in the group.
What I’d love to know is if you’re too busy and when we do have referrals or people who are looking for the types of services that you offer, I’d love to know where do you think we should send them?”
Seriously, is anyone in business THAT busy to NOT want people talking about them, what they do, and how great they are?
I do know businesses who shut their books from time to time which is great. With that said, just because it’s working today or this month, that doesn’t mean the market will be the same in a years’ time.
What does being too busy mean anyway?
There are a couple of schools of thought to answer this question.
It could be you are not charging enough?
It could be you have hit your ‘time for money’ barrier, where there simply IS not enough time to add any more clients to your day.
It could be you are super busy being busy, for busyness sake?
When I have had clients, who have been too busy and unable to fit anything extra in their day, my first response is charge more! This means, charge more, some people will love you and won’t care, others will and may drop away…it means you earn the same money with less customers…how cool is that?
You can either add more customers or use that time to create another income stream in your business, which gives you additional income without the pressure of more customers.
If you have a goal to scale your business, there are five pillars to focus on.
These are the five areas related to marketing, advertising, lead generation, sales, delivery and experience.
They all need attention, and more often than not, you will do better in one area than another. What I have seen over the years, is many entrepreneurs love the delivery and experience side of things, full programs developed, websites, logos and hundreds of hours of work…without ONE sale.
Because these areas are not individual things in their own right, they come together as a whole and pretty much will define your level of success and cash-flow.
I have put together a super quick quiz to give you a laser focus on what areas you should be focusing on to get your business to where you want it.
The five areas are: