After more than two decades in marketing, the opportunities available for business owners and entrepreneurs has never been so great.

With that said, the flip side is there is too much information available, so how do you stand out?

There are two areas that matter most, the spot between who you are (your values) and your ideal market (your niche).

Somewhere in the middle is the unique point of view, the sweet spot…your own place to shine.

Traditionally, a business engages a marketing/advertising expert or agency, invests over a period of time,