I have often wondered how the quality of your network is your net worth…as in, how in reality does this work, or even if it’s legit? Jim Rohn famously said “we are the average of the five people we spend the most time with, and when it comes to relationships, we are greatly influenced whether [...]
Pop quiz. You're about to make a purchase, you've searched online, and you've come up between two businesses that have the identical offer of what you’re looking for. Are you more likely to… Go with a company that has been in business the longest, even though their website is boring? Or are you going to [...]
Business success depends 100% on knowing your numbers to profit. Because when you started out in business you set out to change the world, to help people to make a difference, and run your own show along the way…no more bosses EVER! Entering the big, fun world of entrepreneurship and going it alone has been [...]
The other day I had a coffee with a client…and a good friend. She dragged out her ‘to-do’ list…it was typewritten and ran over to a second page…the list seemed to go on and on…all 38 ‘thing’s she wanted to get done’ by yesterday...work problems at their finest!! Oh my…. My eyes glazed over, and [...]
26 September 2018 Welcome to the first Coffee Catch Up, where we talk all things social media, content creation and everything in-between. I am running these regularly in our free private social business Facebook group, click here to JOIN US LIVE. This week I chatted with the fabulous Jennifer McKenzie, a Celebrant - Jennifer officiates [...]
With more and more business owners using social media for business, setting up Facebook pages and becoming a lot more active on social media, it can feel like it is getting harder and harder to reach and find the right kind of people. To connect with these people to become raving fans and customers. Put [...]
There are so many online groups these days. There's pretty much a group for everything, whether it be on Facebook or LinkedIn and other platforms. There are groups pretty much for everyone. As a business owner, it's an awesome opportunity to grow your business, to build your tribe and connect with like-minded people. The thing [...]
It was a surreal moment in my business, a moment I will never forget. It was back in 2011 and my first business was about to go live and be open to the public. After months or working out my brand, my colours, who I wanted to work with….I will never forget the sheer terror, [...]
You would think it was common knowledge. It may be known, but when it comes to application in business…responsibility is not always present…fact! How many times do you hear people in business complaining about the economy, about cash flow, about rent, about staff, about politicians and never actually taking any of the responsibility themselves? You [...]
You see it in the newspaper all the time, you watch it on YouTube, flick over it on your Facebook feed…the fight between rational, irrational and emotion in business. The stories of success…the easy way to build your business by working less and earning more. Blueprints giving you the exact plan to make it work…step-by-step [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.