Pop quiz. You're about to make a purchase, you've searched online, and you've come up between two businesses that have the identical offer of what you’re looking for. Are you more likely to… Go with a company that has been in business the longest, even though their website is boring? Or are you going to [...]
If we believe what all the internet marketers tell us, build an online program, leverage our time and knowledge, package it up into a course and BOOM get it out to the right people. And for many, this is an absolutely brilliant idea. But what happens is this...these same people think it is the technology [...]
We are all in the game of getting more customers, more sales, more time for ourselves, and hopefully, by now you know social media can get results for you. I believe there five main areas in business: Lead generation - attracting more of the right people to you Lead nurture - looking after these [...]
After decades of trips around the sun, if there is one thing I know, we all have a story to tell. There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference. And others, who enjoy simply living their story or [...]
Random fact, the other day I was waiting for my husband to come out of the shops. I was sitting there enjoying the winter sun and doing what we all do...people watch. Anyway, as I was sitting there, I saw this car pull in, a clapped out car with spiderwebs, dirt, and believe it or [...]
Creating a social media plan is a bit like that first time you went stand up paddleboarding (SUP) or something you have never tried before. Remember that newbie feeling of having to learn the techniques and wondering if this is really going to work? Feelings of complete overwhelm...when I got on that SUP the first [...]