Pop quiz. You're about to make a purchase, you've searched online, and you've come up between two businesses that have the identical offer of what you’re looking for. Are you more likely to… Go with a company that has been in business the longest, even though their website is boring? Or are you going to [...]
If we believe what all the internet marketers tell us, build an online program, leverage our time and knowledge, package it up into a course and BOOM get it out to the right people. And for many, this is an absolutely brilliant idea. But what happens is this...these same people think it is the technology [...]
We are all in the game of getting more customers, more sales, more time for ourselves, and hopefully, by now you know social media can get results for you. I believe there five main areas in business: Lead generation - attracting more of the right people to you Lead nurture - looking after these [...]
After decades of trips around the sun, if there is one thing I know, we all have a story to tell. There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference. And others, who enjoy simply living their story or [...]
Random fact, the other day I was waiting for my husband to come out of the shops. I was sitting there enjoying the winter sun and doing what we all do...people watch. Anyway, as I was sitting there, I saw this car pull in, a clapped out car with spiderwebs, dirt, and believe it or [...]
Creating a social media plan is a bit like that first time you went stand up paddleboarding (SUP) or something you have never tried before. Remember that newbie feeling of having to learn the techniques and wondering if this is really going to work? Feelings of complete overwhelm...when I got on that SUP the first [...]
The bucket list; we all have one in some shape or another. The things you want to achieve or do before our time on this earth is over. For some of us, it takes a serious dose of adversity before we take a moment to pause, reflect and really think about the things we want [...]
The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free and be an influencer in your own market? In part one of this topic, we talked about what being an influencer is really about, what questions to ask when deciding [...]
This week I was a guest on a US-based podcast for entrepreneurs and was asked this question...' some people might hear "consistency" and think "BORING"...how is it different? What a great question. The whole consistent thing on social media with content creation, videos, Lives, calendars and the like all bang on about being consistent, and [...]
There are so many ways to make money online, just ask the internet marketers. Let’s take a look at three ways to make more money and it's not what you think! As many of you know, I am passionate about home grown marketing, where real people share doing real things…all the organic cool stuff. With [...]
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No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.
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