What you need to know for real with the marketing trends in 2020. New year, new decade…where the marketing guru’s start publishing the trends across the globe. Let’s be honest, it’s not an easy read, if you’re not in the industry, it wouldn’t make a lot of sense. Topics like, personalised marketing, shopping on social [...]
Want to fill an event, workshop or retreat? Think it can’t be done using organic social media? Think again…it can, when you know how. LET ME SHOW YOU EXACTLY HOW TO DO THIS The Mother’s Day Classic is a charity event run across the nation each Mother’s Day in May. Just short of 100,000 people [...]
It was a surreal moment in my business, a moment I will never forget, wondering if I had got this business right. It was back in 2011 and my first business was about to go live and be open to the public. After months of working out my brand, my colours, who I wanted to [...]
In the last few months I have been running my Instagram workshop series for business, it’s been great connecting and learning more about all the super cool business owners in my local area who are growing their businesses using social media. What comes up a LOT is the question on whether there is any point [...]
I hear it A LOT…and I totally get it! Not enough time, too busy, too tired…blah, blah, blah. People in business talk A LOT…about wanting more great customers, more money and getting ‘time’ back on their side using social media and marketing, to leverage what they already know and have worked so damn hard for...time [...]
26 September 2018 Welcome to the first Coffee Catch Up, where we talk all things social media, content creation and everything in-between. I am running these regularly in our free private social business Facebook group, click here to JOIN US LIVE. This week I chatted with the fabulous Jennifer McKenzie, a Celebrant - Jennifer officiates [...]
With more and more business owners using social media for business, setting up Facebook pages and becoming a lot more active on social media, it can feel like it is getting harder and harder to reach and find the right kind of people. To connect with these people to become raving fans and customers. Put [...]
There are so many online groups these days. There's pretty much a group for everything, whether it be on Facebook or LinkedIn and other platforms. There are groups pretty much for everyone. As a business owner, it's an awesome opportunity to grow your business, to build your tribe and connect with like-minded people. The thing [...]
It’s a crowded marketplace out there, loads of people doing what you do… It can be scary and daunting wondering how on earth to stand out as YOU. When you are in a saturated market and you don’t have a marketing budget, you have to play the game, learn three simple tips to create [...]
Entrepreneur…it’s one of those words that make you think of Sir Richard Branson, or Steve Jobs, or Oprah Winfrey…people, who have followed their gut, were innovative and consistently strove to get what they believed to be true…and did it! If I was to go back even 10 years, running a business could not have been [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.