The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free? To consistently create, post and engage with the right people online? Just take one look at your news feed on Facebook, and you will literally see loads of sponsored posts, [...]
If there is one question every business owner has from time to time it’s…what do I blog about? It could be for social media, your podcast, video or your website. What in the heck will I talk about this week? WE HAVE YOU COVERED Over the coming weeks, I am going to give away 50 [...]
Recently I ran a member only event in our eWomenNetwork Australia chapter, it’s a conversation style event, with great discussion and really valuable information, with a focus on social media for business. The theme for the event was a question, and I thought I would share it here. What do you believe is the one [...]
It’s a crowded marketplace out there, loads of people doing what you do… how can you write copy that converts? It can be scary and daunting wondering how on earth to stand out as YOU. When you are in a saturated market and you don’t have a marketing budget, you have to play the [...]
We are all in the game of getting more customers, more sales, more time for ourselves, and hopefully, by now you know social media can get results for you. I believe there five main areas in business: Lead generation - attracting more of the right people to you Lead nurture - looking after these [...]
After decades of trips around the sun, if there is one thing I know, we all have a story to tell. There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference. And others, who enjoy simply living their story or [...]
So…you can’t write? Said almost every business owner I have ever met. If there is one thing I know, there is absolute merit in sharing your knowledge, your expertise, to position yourself as that person of influence. To write a blog on your website, Facebook page and LinkedIn. With that said, not everyone can write, [...]
Creating a social media plan is a bit like that first time you went stand up paddleboarding (SUP) or something you have never tried before. Remember that newbie feeling of having to learn the techniques and wondering if this is really going to work? Feelings of complete overwhelm...when I got on that SUP the first [...]
Have you ever walked into a store for a browse, a look around to see what is on offer, you notice the staff standing at the cash register, they look up, perhaps share half a smile, and then they go back to what they're doing? How did it make you feel? Did you continue browsing [...]
The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free and be an influencer in your own market? In part one of this topic, we talked about what being an influencer is really about, what questions to ask when deciding [...]
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No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.
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