It’s a crowded marketplace out there, loads of people doing what you do… how can you write copy that converts? It can be scary and daunting wondering how on earth to stand out as YOU. When you are in a saturated market and you don’t have a marketing budget, you have to play the [...]
We are all in the game of getting more customers, more sales, more time for ourselves, and hopefully, by now you know social media can get results for you. I believe there five main areas in business: Lead generation - attracting more of the right people to you Lead nurture - looking after these [...]
After decades of trips around the sun, if there is one thing I know, we all have a story to tell. There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference. And others, who enjoy simply living their story or [...]
So…you can’t write? Said almost every business owner I have ever met. If there is one thing I know, there is absolute merit in sharing your knowledge, your expertise, to position yourself as that person of influence. To write a blog on your website, Facebook page and LinkedIn. With that said, not everyone can write, [...]
Creating a social media plan is a bit like that first time you went stand up paddleboarding (SUP) or something you have never tried before. Remember that newbie feeling of having to learn the techniques and wondering if this is really going to work? Feelings of complete overwhelm...when I got on that SUP the first [...]
Have you ever walked into a store for a browse, a look around to see what is on offer, you notice the staff standing at the cash register, they look up, perhaps share half a smile, and then they go back to what they're doing? How did it make you feel? Did you continue browsing [...]
The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free and be an influencer in your own market? In part one of this topic, we talked about what being an influencer is really about, what questions to ask when deciding [...]
This week I was a guest on a US-based podcast for entrepreneurs and was asked this question...' some people might hear "consistency" and think "BORING"...how is it different? What a great question. The whole consistent thing on social media with content creation, videos, Lives, calendars and the like all bang on about being consistent, and [...]
Women entrepreneurs and executives often coin the phrase…’to get ahead of the game, you have to stay ahead of the game’. In only a few months the world has changed forever, gone are the days (for now) of strategically meeting colleagues, CEO’s and the like to position yourself…to get ahead of the game. With what [...]
There are so many people who think social media is so simple that anyone can do it: it's all just about posting on time and then it miraculously gets results. But while using social media is easy and fun for individuals, it's a lot more complex for a business. This past few weeks I have [...]