I hear it A LOT…and I totally get it! Not enough time, too busy, too tired…blah, blah, blah. People in business talk A LOT…about wanting more great customers, more money and getting ‘time’ back on their side using social media and marketing, to leverage what they already know and have worked so damn hard for...time [...]
26 September 2018 Welcome to the first Coffee Catch Up, where we talk all things social media, content creation and everything in-between. I am running these regularly in our free private social business Facebook group, click here to JOIN US LIVE. This week I chatted with the fabulous Jennifer McKenzie, a Celebrant - Jennifer officiates [...]
With more and more business owners using social media for business, setting up Facebook pages and becoming a lot more active on social media, it can feel like it is getting harder and harder to reach and find the right kind of people. To connect with these people to become raving fans and customers. Put [...]
There are so many online groups these days. There's pretty much a group for everything, whether it be on Facebook or LinkedIn and other platforms. There are groups pretty much for everyone. As a business owner, it's an awesome opportunity to grow your business, to build your tribe and connect with like-minded people. The thing [...]
It’s a crowded marketplace out there, loads of people doing what you do… It can be scary and daunting wondering how on earth to stand out as YOU. When you are in a saturated market and you don’t have a marketing budget, you have to play the game, learn three simple tips to create [...]
It was a surreal moment in my business, a moment I will never forget. It was back in 2011 and my first business was about to go live and be open to the public. After months or working out my brand, my colours, who I wanted to work with….I will never forget the sheer terror, [...]
Entrepreneur…it’s one of those words that make you think of Sir Richard Branson, or Steve Jobs, or Oprah Winfrey…people, who have followed their gut, were innovative and consistently strove to get what they believed to be true…and did it! If I was to go back even 10 years, running a business could not have been [...]
The light dawns…yeah...you get it, your big idea for your small business! Your heart starts to beat a little faster, you feel that warm excitement feeling spilling out of your body, and you say to yourself. “I’ve got…Yes, this is the one’. You feel it down deep, that sense of knowing...and your instinct is firing [...]
At a recent visit to a local home ware store, looking for bed linen for one or our boys, I overheard a comment by another customer… ” Do you see the package sheets on the wall? I took a look, and yes indeed, the walls were covered in pigeon holes crammed full with beautiful linen. [...]
As the most famous horse race fast approaches, for many, it is the only time in the year to pick a winner. For those who are NOT in the know, there are so many ways to choose the horse, choose the rider, choose the trainer...maybe the colours, the name…got to be in it to win [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.
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