‘You don't know what it is like until you’ve experienced it’… is so true when it comes to being a mother, a partner and running a successful business. Every kid’s age has its dark zone…having had five babies, who now range in age from 10 to 21. Every. Single. Day. There have been time where [...]
You see it in the newspaper all the time, you watch it on YouTube, flick over it on your Facebook feed…the fight between rational, the irrational and varying degrees of emotion in business. The stories of success…the easy way to build your business by working less and earning more. Blueprints giving you the exact plan [...]
Do you suffer from the deadliest business habit, one which can potentially ruin your business? As a small business owner, especially if you’re it…the CEO, the PA, the coffee maker, the social media manager and cleaner, it is really, REALLY easy to make decisions based on a nasty little habit where you have learnt to [...]
It's that time of year when our inboxes are filled with productivity planners, goal setting, and let’s not forget the New Year's resolutions, the miracle solutions to habits and changing your life. The thing is, this can be a confusing time for many, who simply do not know how to make their goal or resolution [...]
As 2019 draws to a close and our inboxes are inundated, with making 2020 the ‘best year yet’ or the ‘best decade yet’ and ‘ignite your vision’… all the amazing ways internet marketers come up with to sell another course, I thought it would be a good time to take a look at gratitude. First [...]
Recently I attended a networking event, a breakfast event of women in business in my local area. There were over 55 people in the room, we were standing around waiting to get our coffee before the meeting started. Picture this…. As I was standing there, an older woman walked up to me. "Oh, hello, I'm [...]
Entrepreneurship…where you take an idea and create something pretty cool from nothing but thin air. It takes guts, determination, courage, and strength, yet at the same time entrepreneurs are generally terrible at taking care of themselves. What, with the long hours, not moving around much at the desk, sitting for hours, the early mornings, the [...]
The other day I was sitting on a zoom call with a group of women entrepreneurs connecting and discussing business challenges and it was a great event. On the call was a beautiful woman, let’s call her Sarah, who was in the health and wellness industry, talking about how she felt stuck and had a [...]
After being in this online business space for years I feel sad at times when I see people disappointed, frustrated, overwhelmed at themselves, at the system and at their mentors when things don't work the way they wanted - where mindset is everything!. I get it, just take a look at what people search on [...]
If someone had told you what it is really like to run a business, what level of focus needed to get the results you want, would you have believed them? I would watch my friends from the sidelines…it looked pretty simple to me…what was I thinking…lol. There are those fantastic high, high’s, where you have [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.