Entrepreneurship…where you take an idea and create something pretty cool from nothing but thin air. It takes guts, determination, courage, and strength, yet at the same time entrepreneurs are generally terrible at taking care of themselves. What, with the long hours, not moving around much at the desk, sitting for hours, the early mornings, the [...]
The other day I was sitting on a zoom call with a group of women entrepreneurs connecting and discussing business challenges and it was a great event. On the call was a beautiful woman, let’s call her Sarah, who was in the health and wellness industry, talking about how she felt stuck and had a [...]
It's that time of year when our inboxes are filled with productivity planners, goal setting, and let’s not forget the New Year's resolutions, the miracle solutions to habits and changing your life. The thing is, this can be a confusing time for many, who simply do not know how to make their goal or resolution [...]
After being in this online business space for years I feel sad at times when I see people disappointed, frustrated, overwhelmed at themselves, at the system and at their mentors when things don't work the way they wanted - where mindset is everything!. I get it, just take a look at what people search on [...]
If someone had told you what it is really like to run a business, what level of focus needed to get the results you want, would you have believed them? I would watch my friends from the sidelines…it looked pretty simple to me…what was I thinking…lol. There are those fantastic high, high’s, where you have [...]
You would think it was common knowledge. It may be known, but when it comes to application in business…responsibility is not always present…fact! How many times do you hear people in business complaining about the economy, about cash flow, about rent, about staff, about politicians and never actually taking any of the responsibility themselves? You [...]
‘You don't know what it is like until you’ve experienced it’… is so true when it comes to being a mother, a partner and running a successful business. Every kid’s age has its dark zone…having had five babies, who range in age from 7 to 18. Every. Single. Day. Take this morning, we had a [...]
You see it in the newspaper all the time, you watch it on YouTube, flick over it on your Facebook feed…the fight between rational, irrational and emotion in business. The stories of success…the easy way to build your business by working less and earning more. Blueprints giving you the exact plan to make it work…step-by-step [...]
Illness, Disease, Adversity… The old saying ‘You don't know what it is like until you’ve experienced it’...is so true when it comes to addiction. The pain in our hearts watching our eldest son slide into an “unknown place” from heavy substance abuse has been debilitating. Just as hard to watch was the relationships breaking down [...]
It started in New York City. Sitting on the subway heading to the Upper West Side. Being a newbie to NYC, I was looking around, taking it all in. Everyone, and I mean everyone was on their phones…looking at the small screens, taking no notice of anything going on around them. What were they doing? [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.