Please meet Rod Bucton, father of two beautiful girls, business owner and amazing weekend adventure warrior in regional Australia. With a successful career in full swing, a young family, Rod’s life was brought to a standstill with a chronic disease back in 2013. For many, this could have meant the end to a prosperous career, [...]
At a recent networking breakfast meeting, I was speaking to one of my fellow attendees. Over the years I have been to many such events, mostly in times gone past, I felt like a complete fraud standing amongst other business owners, who so I thought, ‘owned’ the room. For me, it felt like chit-chat, where [...]
The other day I had a coffee with a client…and a good friend. She dragged out her ‘to-do’ list…it was typewritten and ran over to a second page…the list seemed to go on and on…all 38 ‘thing’s she wanted to get done’ by yesterday...work problems at their finest!! Oh my…. My eyes glazed over, and [...]
No one is good at everything.
When you are a business owner, it can get quite tricky working out what you’re good and what you’re not.
In business, when you have to play the roles of CEO, financial controller, admin and coffee runner, all at the same time, marketing is left usually till last.
The thing is, when you’re the owner, YOU are marketing you…people buy from people, not brands.
I am a small business marketing expert helping business owners leverage what they do and market strategically using tried and tested methods (which cost NOTHING) for PROFIT, to embrace social media, where results are achieved minus the stress, confusion or being overwhelmed.