When I first heard my fifteen-year old son, Ben tell me to get on the KB, I was taken aback!

What…the KB…as in beer?

Apparently in this millennium, it has another meaning.

For me, growing up as a teen in the 80’s, it had me picturing grabbing a cold, gold KB!

Now…back to getting on the KB.

KB means getting on the Kick Back!

Leaning back, relaxing, feet up (apparently that is the most important part) and kicking back!

What does this have to do with running a business?

A lot in fact…

The Science

Your brain is a circuitry of amazing proportions…neural pathways, lobes with specific tasks and jobs to do.

Brain circuits needed for a task are highly active, whilst those not in use are quiet, with the brain incredibly attuned to the demands of the moment.

In a world of constant distraction, whether it be email, smartphones, social media, advertising…life…constant distraction leads to your brain being taken over by emotion of the moment.

The thing is, the brain is unable to determine if the moment is real, or based on assumptive behaviour from past experience, and you actually miss what is going on.

Let me explain.

You’re having coffee with a friend, and you are so engrossed in the conversation, you’re telling your friend about your challenges with the business, you are feeling pretty emotional and stressed about it all.

The wait person comes over to the table and says good morning. You reply…a skim flat white thanks.

You catch the wait person looking at you strangely, and your friend starts to smile.

You realise you have missed something…you did.

You have gone into assumptive behaviour, and you reacted to what you think you heard, rather than what actually happened.

Think of a time when you over-reacted, under-reacted or missed the point, you may have displayed assumptive behaviour, rather than actually been in the present.

How does this effect business?

Running a small business is no mean feat.

So much to do, so many jobs to do, customers to help, bills to pay, not to mention working out how to stay in front or stand out from your competitors.

Without conscious and open awareness, things will continue to remain the same, and if you are not getting the results you want, assumptive behaviour may be part of the problem.

Creativity and innovation do not happen by themselves, creative challenges do not come with set up nicely organised instructions, or a plan to follow.

You need to be able to find a creative solution, even though you may not be able to recognise it for what it is, at the time.

Paul and I hear this every single day. Talking to business owners who are unable to look for, or find a creative solution to their business problems.

They may want to find a solution to generate leads, or fix their sales process, they may see the need for a smart social media plan, yet they do nothing, or even better, say it won’t work in their industry.

A classic business mistake, costing a lot of money, leaving opportunity on the table…a cost into the 6 and seven figures every year.

Creative Insight

Almost everyone has access to the same information, the net is a wonderful resource at our fingertips.

It’s about looking for the creative insight, new value and making it uniquely your own.

Joining together the dots for your market, giving it new meaning…something for your customers and business alone.

You may ask, how do you do this? Great question! Getting on the KB is the solution.

Creativity flows when you allow yourself the time to drift off, to day-dream, to dream where anything is possible.

To literally get on the KB in a place where you have uninterrupted private time, to sit back and reflect.

This is a lesson I have learnt the hard way over the past five years.

I would view ‘my’ time as a luxury, and not a necessity, being hyper-focused on what I thought I had to do, surrounded by ‘to-do’ lists, and completely missing creative opportunity as it arose…assumptive behaviour popping up all over the place.

Rather than let my mind wander and enjoy the KB, I was hell bent on staying focused, on what I thought counted.

In science, this would equate to looking to solve my hypothesis, and missing the gold in the mistakes or opportunity along the way.

Or a bit like that person in a meeting who shuts down every new idea and innovation as it comes up.

One sure way to stop creative insight in a millisecond, all based on assumptive behaviour.

The intuitive mind is a sacred gift, and the rational mind is a faithful servant’.

The Business Kick Back

Spectacular success and wins do not generally come from a single day of creative flow and excellence.

It usually comes about by small steps, the odd failure, small wins, one problem solved after another, all based on solid steps to a larger goal.

The first place to start this process is with the business KB.

Get out for a walk on the beach, a bike ride, or on the sun lounge by the pool, whatever that space is for you.

For me, it started with listening to my fifteen year-old son… Allow your brain to wander and let the creative juices flow.

Protect this time….the time to think freely, it’s priceless!

A creative solution to your business challenge will come when you set up your space both inside and outside your brain.

Drift off…be original, where the right idea is connected with the right memory, within the right perspective.

In that moment, your brain will do what it does best…problem solve.

So Ben, you are right, being on the KB is exactly what we all need.

Click Here to find out how Paul and I can help you for free, on how to be creative and monetise your expertise in your business.