So…you can’t write? Said almost every business owner I have ever met.

If there is one thing I know, there is absolute merit in sharing your knowledge, your expertise, to position yourself as that person of influence.

To write a blog on your website, Facebook page and LinkedIn.

With that said, not everyone can write, or wants to write for that matter.

We all have a unique story, and point of view, it’s getting that into a video, into an article or on to a podcast to get the story told.



Sometimes I feel like I have an affliction, I see content and stories everywhere.

Often, when talking to clients, they are telling me a story or something that has happened in their business, and suddenly I interrupt and say ‘There is a blog in that’.

Too funny.

A lot of people miss the value of what appears to be unimportant stories that happen every single day.

Last week I was in a store, waiting for one of the girls to finish serving a customer. It was great to watch this young girl share her knowledge, to really listen to the customer and provide her with options to make just the right purchase.

This business is a client of mine and I was there to make a quick video and take a couple of images for an upcoming social media campaign.

I had spent time encouraging this young girl to share her knowledge, in fact, she had refused to be in the video, just her voice was all that she was comfortable with…and that’s ok.

Better something than nothing at all right?

Anyway, back to the story.

What I could see, but the assistant could not was the value of her story, how simply talking just like she did to that customer is what people want to hear.




As I have just mentioned, one of ‘my go-to’ solutions for business people (including myself), is to voice memo my blogs.

Once you have chosen your topic based on what your ideal customer would like to know about…here’s what I do.

Imagine your ideal customer sitting across the table from you and they ask you about this topic.

Simply answer the question with the voice memo on.

It’s all about telling a story, what we call the Dickens Story.

This is where you were – what was the challenge, what was happening, what were you feeling about the challenge?

This is what you did – what did you do to overcome the problem? Share this in a step-by-step process.

And finally, this is where you are now. What is the outcome, how does it feel now that the

problem is resolved?

Let me share a bit of a story with you.

I have been running social media workshops for years, small groups of business owners at a half-day event.

Perfect for the customer and perfect for me post breast cancer treatment.

Anyway, at one of my events there was this gorgeous lady who is an interior designer, let’s call her Kristin.

Kristin listened, she took a lot of notes, asked a lot of questions, of which I love. One of her questions was this….’What do you do if you can’t write?’

Ahhh that question again!

I then asked her a few questions about her ideal customer, what were they interested in, what was a challenge they had, what were the questions they should ask but don’t.

Kristin rattled off a few ideas. I took out my phone and hit voice memo.  I then asked Kristin the exact question she had just asked me.

After 3-4 minutes, the question had been answered.  I then sent the recording off to my favourite transcribing tool and boom within the day, the basics for the blog was in her inbox.

What happened from there, is that Kristin who is really Kathryn from Trentini Design has a business growing from strength to strength, in fact, she is about to have an article published in a national magazine.



Recently, I asked a group I am in on Facebook, the best ways they use to blog in their business.

Grace Lanni from All About That Brand had this to share.

Grace is the CEO, a Branding Influencer, award-winning entrepreneur, podcaster, author, speaker and All About That Brand™

Grace had a podcast, and rather than start with writing a blog, Grace recommends those who prefer audio to repurpose your recordings, your guest blogs and turn them into blogs and videos.

Podcasting is taking off, and as a friend and colleague of mine Darren Saul from Suspended Animation says “when you build a personal brand, you are the sum total of everything you do, everywhere and all the time”.

Leverage this, use it to your advantage.

Any conversations you have, record the audio and turn it into a blog or video.



The final way to create a blog is from video.  For those of you who are happy to show up in a video, this is for you.

I have a client who has literally hundreds of videos in his files…yep, hundreds.

Each one of those can form the foundation of a good blog or vlog.

Copy the audio out of your video, send it off to be transcribed and BOOM…there you have it, another foundational piece to turn into a blog.



Once you have the foundation of your blog written, you’re getting ready to pull it all together.

You’re going to need a headline, images, quotes, and any links to external and internal articles you want to link.

A super cool free tool is from The HOTH, this is a fantastic little tool to help generate a great catchy headline, you can check it out here.



I am not saying simply remove the audio and use it, as the transcriptions are the basis of your work.

Think of it as the ingredients of your favourite recipe.

You’ve got to mix, blend, chop and slice to bring the ingredients to life, you can’t just leave it as a raw piece of work.

Add an introduction, you can find out more about the 8 steps to a ‘cracker’ blog here.



I think the biggest thing for people is to see the value in a blog, in sharing your stories…plus your community will love them.

Once you know who you are, what you value, your unique point of view and who it is you want to share it with, just stay in ‘your lane’.

Choose the 4 – 5 pillars you stand for, otherwise, you end up writing about all sorts of things, which your ideal customer may or may not want to read and watch.

Just do it.

Get out that phone of yours and voice memo every time you think of something interesting or unique for your people.

Wishing you a great week,



PS: Not sure if you have seen our monthly magazine ‘The Business Owner’s Collective’, here is a quick video to share what it is all about, make sure you subscribe to get the magazine sent directly to your inbox each month.

It’s our way of supporting local business without any advertising, selling or a pitch.