At a recent visit to a local home ware store, looking for bed linen for one or our boys, I overheard a comment by another customer…

” Do you see the package sheets on the wall? I took a look, and yes indeed, the walls were covered in pigeon holes crammed full with beautiful linen.

The customer then added, “Now take a closer look on that bed set displayed on the showroom floor, any of the bed sets, displayed on there would surely sell ten times than even anything on the wall”.

Indeed, that was a remarkable retail paradox! The floor is spacious and limited, but research tell us retail customers buy more product when it is boldly displayed.

At present, global retailers have a great chance to boost the experiences needed to stay ahead of demanding shoppers. The advent of technology has paved the way to refine more customisation when it comes to different aspects such as delivery, product choice, number of retail channels and return policies.

In years gone by, there was the great divide between online shopping and a bricks and mortar business, research shows that two-thirds of customers use a digital device before going shopping, and nearly a third, whilst they hit the retail stores.

In addition, Deloittes research has shown 47% or customers will compare products on their device and 42% will access product information.

Many retailers fear this change and struggle with how to use this information in their businesses, the end to end journey of the retail process is in the experience, in the complimentary digital services and information available to ensure the success of the store in the future.

Whether a product or service, it doesn’t matter. Small business owners must listen up, learn and develop a strong presence on online.

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Thanks to the digital screen, the future is brighter than ever, if you know how.

The United States leads the way.

According to Statista, there were about 191.1 million U.S.  online shoppers who had browsed different products, made product comparisons, and purchased merchandise online at least once in 2013. It is believed that these figures are predicted to get to 215.1 million by 2018.

Generally, Australia is only a couple of years behind, time to get stuck into digital.

Why go digital?

Going digital is an infinitely changeable means to address different long-standing issues especially for small business owners.

In actual fact, it gives the small business owner a chance to really reimagine the customer experience, as it presents a shift in the whole way handle customer relationships. As the world of marketing embraces interactivity, brands and incessant messaging brings the retail setting into the digital channels.

Case Study

Party Supplies Perth is an Australian small business that is engaged into party supplies. After making the decision to invest in digital, the business decided to pivot into online retail. Since then, the business has experienced a very significant growth across different online stats and metrics.

Now, what caused this dramatic success? Is it obvious?  Let’s dig deeper.

Going digital