Every single person who has started a business knows the challenges faced when you’re it, however there are three things you can do to help your business grow, despite these.
Being an entrepreneur isn’t for everyone.
But those who choose to follow their own path get to relish in the light of being their own boss, setting their own hours, and focusing on the one thing that they really enjoy. But once you have made the big step to starting your own business what comes next?
Running a solo show can have it’s challenges.
The excitement of chasing your dreams is starting to wear off and you are feeling a little stressed.
Things are piling up, and you aren’t sure which way is up anymore.
I remember clearly the first few months where I workd feverishly to get my first business off the ground.
There were five children, a house, four jobs ( I was part time and worked 12 out of 14 days to pay for the business) not to mention the vertical learning curve of entrepreneurship.
WHAT’S THE LATEST IN AUSTRALIA
So what is a startup? Generally speaking, it’s typically a newly emerged business, trying to solve a problem by developing a feasible new business model for a new product, service, process or platform.
Australia is a lucky country, it is an opportunity-driven country, meaning that most of the entrepreneurs in Australia started their business out of an opportunity rather than necessity.
Accoring to the Australian Government report ‘Small Business Counts‘ there are 2,259,098 small businesses in Australia with 19 or less employees. Of that, 62.1% are . non-employing and 27.1% are micro businesses with 1-4 employees.
This equates to 97.7% of employent, which means there are a LOT of people feeling just like you.
Not enough time, cashflow poor, technology challenged and we haven’t even got to ‘marketing’ yet.
Just for the record, marketing is simply the tools used to get the right message to the right people at the right time…where ‘home grown’ real people doing real things be the focus.
“You don’t build a business, you build people, then people build the business.”
WHEN YOU ARE IT!
Where to find help when youre it. How on earth will you get it all done?
Follow these few simple steps to help get you back on track.
The focus will return, and you will be checking items off your to-do list in no time flat.
Start by jotting down a quick list of things that come to mind that you need to get done.
What I like to do is get a blank piece of paper and set a timer for 10 minutes.
Write down everything that comes to mind…from putting the washing on the line to building a sales funnel on your website. In case you are not sure what this is, a sales funnel is simply a series of steps you take your ideal customer through online.
For example, a facebook post, to messenger, to your wesbite where they fill in a form to receive your latest cheat sheet.
Pick up three textas.
Now, stepping back and looking at that list, you should be able to put the items into three categories, the Must Do, the Do Next, and The Later.
What is your businesses top priority?
To make money right?
Focus first on the high priority high return items that will bring in big sales. That pretty banner for your latest Facebook post can wait until you get these few things done.
This is where you want to concentrate the majority of your attention.
Highlight each item on your page with a colour, one for each of your categories.
Your greatest challenge of all is finding the time and resources to generate new growth.
Without these sales, your business could slide downhill quickly.
What items on the list you made are going to help you to lock those sales in?
Do those first! Use your office business hours to contact these clients, make sales calls, and to set up meetings.
There could be up to 10 things on the Must Do list, some on the Do Next and lots on the Do Later list.
The ONLY thing you should focus on now are the top three high priority, high return ticket items.
Take a look at what you can do to make your current customers feel like a VIP and come back for more.
Thes easiest sales are the ones left on the table – all the people who you have come across who have not bought or who may be waiting for the next thing.
You already have