If someone had told you what it is really like to run a business, what level of focus needed to get the results you want, would you have believed them?
I would watch my friends from the sidelines…it looked pretty simple to me…what was I thinking…lol.
There are those fantastic high, high’s, where you have hit record sales or presented a live event…then, there are those rotten low, lows.
Where there is chaos and confusion…and as I found myself recently saying…” if you see a strange lady throwing her computer into the ocean at the lighthouse here in Port Macquarie…don’t worry, it’s just me and I am getting off the grid!”.
Perhaps business has plateaued? Even though you have been flat out?
So you think you simply can’t do all the things you have read about, researched, and learnt in your business right?
There simply is not enough time in the day and to be honest, you don’t want to do half of what you can understand let alone the other half of marketing lingo, and techy speak that makes absolutely no sense at all.
Whether it be the accounts, getting your head around the technology, mapping out social media content, doing a Facebook live…or following up those clients from last month…
Why is it, you get some things done and not others?
Sustainability of behaviour is everything when it comes to understanding yourself and growing your business.
Do you know WHY you’re in business?
I know when I started my first business 8 years ago, I did not have a clue…I knew I wanted to break away from being an employee…another round of disrespect and dissatisfaction after 20 something years helped with that I can tell you.
I knew I needed a why, I knew I needed a purpose…the thing is I did not have a real clue, no matter how hard I tried to understand it properly.
After reading books, articles, watching videos…I am perhaps a little closer to a deeper understanding, but there will always be work to be done…that’s a certainty.
I simply wanted to help people…to help them be the best they could be.
Looking back, I see now it is not enough to say ‘I want to help people’.
You Have To Work It Out For Yourself
No one can tell you what your “why” is. It’s personal. But there are a few things you can do to help uncover it.
If you are unsure, take a few minutes to answer the following questions.
- What makes you come alive?
We all have something in our lives that make us feel alive. Start with taking a closer look at what brings you joy, fulfilment and excitement.
- What are your innate strengths?
You are naturally great at some things. Lean into your strengths and find ways you can use them to impact others.
I recall years ago, I was told to focus on your strengths and delegate your weaknesses. I am not a fan of bookwork, yes I can do it, but there are people out there who love it…it is their strength, so let’s delegate and simplify as much as possible.
- Where do you add the greatest value?
This is more of a follow up to the question above. Most people have a few strengths, so which ones could produce the greatest value?
- How will you measure your life?
Stopping and thinking about how and who you want to be remembered as, will help you better define how you will measure your life.
It Takes More Than Passion
Now I am sure you have seen the book, the articles, and the webinars…telling you to follow your passion, monetise it and create the life you want.
True…to a point.
It is more than that, yes it is the foundation and without it, you can get lost, overwhelmed and caught up in the busyness of being busy.
Without the clarity of focus…aka. goals, it just won’t happen.
The thing is, when it comes to goals, are you connected to them? Do you have a vision of that goal coming alive and you feeling, seeing and hearing the experience as it happens?
I personally am not driven by numbers.
When I first began my Nurse Power business, my goal was to earn $100,000 in a year. I wrote it down, I wrote it as if it were now…I did what I was told to do…but I just did not feel connected with that number on the page.
It was just a number.
When I tweaked that same goal to being self-employed….to having a successful business that sustained me and my kids…where I could drop them to school, pick them up and never miss another event because of work…priceless.
It took three years to happen…but when it did…WOW!
I can feel it as if it was yesterday, that feeling of success of finally being me, without a boss, wi