If someone had told you what it is really like to run a business, what level of focus needed to get the results you want, would you have believed them?
I would watch my friends from the sidelines…it looked pretty simple to me…what was I thinking…lol.
There are those fantastic high, high’s, where you have hit record sales or presented a live event…then, there are those rotten low, lows.
Where there is chaos and confusion…and as I found myself recently saying…” if you see a strange lady throwing her computer into the ocean at the lighthouse here in Port Macquarie…don’t worry, it’s just me and I am getting off the grid!”.
Perhaps business has plateaued? Even though you have been flat out?
So you think you simply can’t do all the things you have read about, researched, and learnt in your business right?
There simply is not enough time in the day and to be honest, you don’t want to do half of what you can understand let alone the other half of marketing lingo, and techy speak that makes absolutely no sense at all.
Whether it be the accounts, getting your head around the technology, mapping out social media content, doing a Facebook live…or following up those clients from last month…
Why is it, you get some things done and not others?
Sustainability of behaviour is everything when it comes to understanding yourself and growing your business.
Do you know WHY you’re in business?
I know when I started my first business 8 years ago, I did not have a clue…I knew I wanted to break away from being an employee…another round of disrespect and dissatisfaction after 20 something years helped with that I can tell you.
I knew I needed a why, I knew I needed a purpose…the thing is I did not have a real clue, no matter how hard I tried to understand it properly.
After reading books, articles, watching videos…I am perhaps a little closer to a deeper understanding, but there will always be work to be done…that’s a certainty.
I simply wanted to help people…to help them be the best they could be.
Looking back, I see now it is not enough to say ‘I want to help people’.
You Have To Work It Out For Yourself
No one can tell you what your “why” is. It’s personal. But there are a few things you can do to help uncover it.
If you are unsure, take a few minutes to answer the following questions.
- What makes you come alive?
We all have something in our lives that make us feel alive. Start with taking a closer look at what brings you joy, fulfilment and excitement.
- What are your innate strengths?
You are naturally great at some things. Lean into your strengths and find ways you can use them to impact others.
I recall years ago, I was told to focus on your strengths and delegate your weaknesses. I am not a fan of bookwork, yes I can do it, but there are people out there who love it…it is their strength, so let’s delegate and simplify as much as possible.
- Where do you add the greatest value?
This is more of a follow up to the question above. Most people have a few strengths, so which ones could produce the greatest value?
- How will you measure your life?
Stopping and thinking about how and who you want to be remembered as, will help you better define how you will measure your life.
It Takes More Than Passion
Now I am sure you have seen the book, the articles, and the webinars…telling you to follow your passion, monetise it and create the life you want.
True…to a point.
It is more than that, yes it is the foundation and without it, you can get lost, overwhelmed and caught up in the busyness of being busy.
Without the clarity of focus…aka. goals, it just won’t happen.
The thing is, when it comes to goals, are you connected to them? Do you have a vision of that goal coming alive and you feeling, seeing and hearing the experience as it happens?
I personally am not driven by numbers.
When I first began my Nurse Power business, my goal was to earn $100,000 in a year. I wrote it down, I wrote it as if it were now…I did what I was told to do…but I just did not feel connected with that number on the page.
It was just a number.
When I tweaked that same goal to being self-employed….to having a successful business that sustained me and my kids…where I could drop them to school, pick them up and never miss another event because of work…priceless.
It took three years to happen…but when it did…WOW!
I can feel it as if it was yesterday, that feeling of success of finally being me, without a boss, without any constraints at all…just the business model I had chosen at the time.
Same goal, a different way of looking at it…not a number to be seen.
The thing is, I learnt more about what type of person I am, how I think and behave…what lights my fire and what doesn’t.
What I am saying here is: when you know more about you and how you roll, and you use that information to structure ‘how’ you do business, the results will come.
Feelings of being stuck, and not getting the results you want may come from not having your business built on who you are.
With that said, there is a stack of reasons why you have feelings of being stuck, overwhelmed and not getting the results you want…but once you have more clarity around ‘you’…who you are and what you want to achieve…progress can continue.
Need help in getting this process started?
Take my quiz to find out if you should stay the same or make a change.
Running a business is challenging, especially when you are the director, the social media manager, the bookkeeper, the coffee runner and cleaner.
The best part, work out what you’re good at, and delegate (once you know it) what you’re not.
At times, it can get kinda boring, working on those business goals, however, the key is what you focus on.
What often happens at this stage in the process, is entrepreneurs have no idea how to take the goals they have written and turn them into action, now the goal is set, it’s the implementation.
Not the intention, not the talk…the action.
Five Steps To Taking Action
Break the goal down, as in really break it down to actionable steps. As I have already mentioned, having a fairy-tale goal just won’t cut it.
Say one of the goals is to build your Facebook profile, as you have a book launch coming up and you want as many people to hear about it.
If you leave the goal as ‘build my Facebook fans on my business page’…what exactly does that mean?
It doesn’t mean much.
Let’s take a closer look, using this goal as an example.
Build my Facebook fans by 1000 – what needs to happen to make this work?
- Knowing who my ideal client market is – what do they like, what are their challenges and how can you help them?
- Your brand and how you want to position yourself in the marketplace
- Creating valuable and engaging content
- Consistent posting
What you will need:
- A cool content calendar template
- Your branding – fonts, colours, templates etc
- Any app’s and tools to create the content such as Canva or Preview
- An easy to use content planner to schedule and stay on track – building your profile as the ‘up-and coming’ you are.
Let me know if you need help with any of these in our complimentary Social Business private group, CHECK IT OUT HERE
Yes, you guessed it, set a time for each action step to be completed. With an end date, you can reverse engineer the process, breaking it down even further.
Take the social content planner as an example
To get to the point where you are using a planner, you need to have a calendar to know what to post on each day to each social media platform.
- If you don’t have one, you can Google search to find a template, there are loads around. The one I give to my clients is the one I use every day in my own businesses every single day.
- What are the best times to post? – check the insights of your business page to find out.
- What types of content and copy do you want to use? ->
Share your goals with an accountability partner, or someone in your business network. This may not work for everyone, but accountability works…if they show up, so will you.
Get that yearly goal and break it down into quarters/months…make it work for you. 30, 60, 90-day goals…reverse engineered are great.
When you do this, it can turn out you have only three action steps to do this week to get you to that bigger goal…how cool is that?!
Reward yourself along the way. There are so many people who do not appreciate the process, or have the gratitude of what they DID do and will focus on what they don’t.
Every single step in the process of reaching the results you want should be celebrated.
I caught up with a fantastic client this week. She had published her first blog on her new website on her own.
Super proud moment.
She was more concerned about having done some of it wrong than on the fact that she actually published.
Reward yourself each and every step.
Shout it out to those who understand, just acknowledge yourself for all the good you have achieved.
If you’re not getting the results you want and feel stuck, take my quiz to see if you are on the right path for ‘you’.
This helps to then structure your goals to suit what you are truly passionate about and want…but real at the same time.
More importantly, break down those goals into action steps, and commit to complete.
Step by step.
Wishing you a great week, I have just signed up to trek to Mt Everest Base Camp in April next year….on my, oh my.
And I have used this very process I have written about here to make it happen.
All I have to focus on is what I have planned for this week only….now to get my runners on and get outside for my walk!