I hear it A LOT…and I totally get it!

Not enough time, too busy, too tired…blah, blah, blah.

People in business talk A LOT…about wanting more great customers, more money and getting ‘time’ back on their side using social media and marketing, to leverage what they already know and have worked so damn hard for…time management.

Isn’t that what all the big internet marketers promise?!

A lot of talk…not as much action.

Have you ever caught yourself saying ‘I want to grow my business…BUT…I haven’t got any time…I don’t have time to learn new stuff, I am snowed under already doing what I already do and I just want it to happen…NOW’.

For many who have been in the game of running a business for a while may relate.  It’s going well, you’ve hit some real goals…you have customers, there is money coming into the bank account and you know you’ve got more to do…but how can you possibly DO any more…it’s a complicated time, I think pretty much anyone who has been around awhile would agree.

The trick here is this.  To get marketing and social media doing its thing, and by that, I mean earning you money for your time and effort, cash in the bank.

And this is where the talkers and the action takers differ. There are those who talk about wanting to grow their business, who research everything they can with Dr Google, and then suddenly come up against technology, or not enough time or a ‘can’t be bothered’ hurdle…and suddenly getting to understand ‘how’ social media marketing works goes out the window.

There are those who do the same thing, with one distinct difference…they invest in the time to learn the new stuff, to test and measure and give it a good crack.

Which is why I call BS to those who talk and do not walk growing their business, they know deep down that’s its complete ‘BS’ to not having enough time, because they see others in their industry using social media well, and to be honest, they  ‘sooooooo’ want that to be them!

Yet this is what invariably happens…Time ticks on…the next week rolls around, and all of a sudden, it’s almost June 2019…Woah!

Late nights…many late nights, on Dr Google looking for the solution, the mystical silver bullet that will take away all the pain in the butt learning of social media in business.

Endless searching, and conversations with friends about being busy yet exhausted.

 

What exactly are you looking for?

 An ‘answer’ you say…

What if I was to let you know that you already have the timeand the problem is not really about time management?

Just this last week I was talking to two women in business, quite successful already, who talked at length how they were looking to grow their businesses, and wanted to nail the whole social media, lead generation, database management and program delivery ‘thing’.

In fact, the three main problems they spoke about were:

  1. They are having trouble attracting more of the right clients/customers
  2. They’ve hit a ‘ceiling’ of making more money (because you’re not attracting the more of the right people to buy)
  3. They feel social media was stealing their time and energy because of point one and two.

And whether we like it or not, social media continues to be the best return on investment for time and money to help more people, to build a following, connect, build a tribe…and a great way to make more money while working smarter….on-line.

There are millions and millions of small businesses across the planet doing this right now…they’re using social media to grow their business.

Let’s continue the story of the two conversations I had…

One business owner said ‘I know I have to learn how to use social media for my business, but I just don’t have the time’…the other awesome woman said pretty much the same thing!

What the…???

I found this extremely interesting and strange at the same time…in one breath they told me about all the things they want to achieve and yet, not a minute later, they don’t have the time, yet we spoke about what they needed for over an hour!

There was no sales pitch from me…the way I look at it is this “…if you’re in business and you expect great results are just going to rain from the sky without doing any of the hard work…I wish you every success, keep on looking for the quick fix…see how that goes for you”.

 

Research On Time Management

According to a recent Harvard University study, the majority (up to 90%) of managers across the board waste their time on ineffective activities?

An interesting study…which reached this result after examining the behaviour of senior executives and managers in large companies like Sony and LG Electronics.

When asked what was ‘missing’ the majority reported ‘time’. Interestingly in the study mentioned above, 30% were found to be procrastin