It’s a bright and sunny day, you are enjoying the summer breeze, a glass of something cold is sitting in front of you.

You want to be enjoying your downtime, but you’re not!


Because you’re not getting the customers and clients you want, you’re not banking the money you want, your business is not growing the way you want.

You don’t want to be salesy…or pushy….or who the hell knows what!

You DO have people coming through your door, you do have people looking around, watching you online BUT not buying.

If you think sales is a dirty word, and you never want to be pushy…It’s over and you lose!

Stay with me here.

If you think sales is a dirty word, and something you don’t want to have anything to do with it, it’s going to cost you, it will cost you dearly.

What is the point of building a product or service, of learning how to generate leads, marketing, writing content, posting on Facebook, creating quote images, walking your talk BUT not value and respect actually selling what you do?

I get it.


Sales is so much more than, well…sales.

The process IS about you, what you stand for, what you stand against.

It is about being vulnerable, and not being hung up on having people “like” you.

Let me share a bit of a story.  Paul and I recently spent 9 days with our mentors, to get to the heart of this very thing.

I thought I knew what I needed.  In actual fact, there was a whole world I had not explored yet.

After a couple of decades and some, I realised being liked is not that important, that to compromise myself, was not going to help anyone, least of all me.

Being the best version of me for our prospects and clients is where the magic is, rather than doing what someone else says, or what I think they think I should be, just to keep the peace and remove the tension.

There will always be someone who does not like you, or get you, and then take the time to judge you.

By the very fact you have a business, you absolutely know you will not be liked by everyone.

Or maybe like the old me, you may be thinking, it won’t happen to you.


The minute you make the sales process about you, is the minute you lose.

It is not about you, it is about your prospect, your customer. The person you are talking to.

What do they want?

What is important to them?

Once you know this, you will then know if you are the obvious solution.

And there are a lot of times, when you are not.


Which means you have to be a sales person, you have to stand up for what you believe.

Do not buy in to their objections, their beliefs and past experiences.

If you KNOW you deliver what you say you do, do not take on board someone else’s perceived thoughts of you.

A no is simply a no….it is not a reflection of you.

It has nothing to do with you.

The only thing you are responsible for is YOU.

The most important thing here is what you believe, what you deliver, how you love and respect yourself.

This will in turn be seen in your market place, your sales and the amount of money in your bank account.

If you want more leads coming through your door, more sales and cash in the bank, take a long hard look at your own beliefs around you, and how your market perceives it.

Look in the mirror…..what you put out, is what you get back.

How do I know this, because I have been challenged by this many, many times over the past five years.

There have been times, when I have felt physically sick, broke into a sweat and cried because I did not believe…truly believe.

If I did not believe, how in the hell could anyone else believe in me.


There really is only one way to get past this.

Be completely in the present, go into each and every conversation with your market with curiosity, an open heart, and a