What you need to know for real with the marketing trends in 2020.

New year, new decade…where the marketing guru’s start publishing the trends across the globe.

Let’s be honest, it’s not an easy read, if you’re not in the industry, it wouldn’t make a lot of sense.

Topics like, personalised marketing, shopping on social media apps, earned content, owned content to interactive marketing…yes it’s a thing.

For the business owner…confusion…and what does it mean??

Let me help.

I believe like any other year, there is just one trend to focus on, just one…

THE ONE TREND TO FOLLOW

I believe that marketing trends are so multifaceted these days, there is no common one word or buzzword to think about.

There’s really just ONE thing.

It’s called ‘year of the customer’.

The never-ending goal to serve, support, engage…to reach potential and existing customers.

But before we get to that, let’s take a closer look at what the gurus are saying about how you can activate these into your marketing in 2020.

THE TOP SEVEN

Let’s take a look at seven marketing trends you should be paying attention to in 2020.

Many companies are already capitalising on these trends with great success. However, with strategy, your business can reap the benefits as well. And for the most part, they are free.

First things first, I am not talking about tech tools or business apps.

Jeff Bezos of Amazon has famously said ‘we shouldn’t fall victim to shiny object syndrome’.

There’s always shiny things. A company shouldn’t get addicted to being shiny because shiny doesn’t last. You really want something that’s much deeper keeled. You want your customers to value your service. ~ Jeff Bezos

If your current tech products are serving you well, do an annual review focusing exactly on what you want to achieve. Your next third party app may be simply a distraction.

ONE: PRIVATE MESSAGING APPS

Currently, as of January 2020 there are 1.3 billion active users on Messenger. It’s the favourite app of North America, and there’s over 1.5 billion on WhatsApp worldwide.

This is an unrivalled opportunity for businesses to connect with their customers. Research has shown 70% of people choose a ‘message us’ button over a ‘call us’ button when wanting customer support or questions.

Think about your own use. Would you rather wait 10 minutes on hold or wait 10 minutes for an answer on Facebook Messenger, while you get on with whatever you’re doing?

Why does this matter? Convenient customer service is essential for brand loyalty and trust. 79% of consumers claim they’re more loyal to organisations that are easy and simple to contact1, which means private messaging apps are super valuable for any business.

Add a chatbot to the mix and watch the level of communication double with your audience.

Chat bots have been around for a quite a while now, years in fact, it’s not so much the type of technology, but more how a business leverages this type of communication.

A chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person.

ManyChat and MobileMonkey work on Facebook Messenger as they can connect with Instagram and WhatsApp which makes them even more popular.

TWO: BRANDING

The influencers have cracked the code. Big brands have as well. Do you know how they use their brand in social media to work for them for free?

Think of the Kardashians. Kylie Jenner, at a young age, launched a billion dollar company and according to Forbes it was all because of her personal brand. Her cosmetic company isn’t doing anything revolutionary. Her lip kits at Kylie Cosmetics are as good as other peoples, but she has a strong brand and it’s good for her for monetising that brand.

Another example is Michael Jordan’s shoe range. People buy Jordan shoes because they love Michael Jordan. His brand is stronger than ever, but he hasn’t played NBA basketball full time since his first retirement in 1995.

Interestingly, he’s made more money since retiring than he did when he played basketball. And it’s not just Jordan who built a strong brand.

INFLUENCERS ON INSTAGRAM

To clarify the three tiers of influencers.

nanoinfluencer has between 1 and 1,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged.

microinfluencer is someone who has between 1,000 to 100,000 followers.

An influencer is 100,000+ followers.

I have been in business since 2011 and it wasn’t until 2019 that I seriously looked at my brand and changed what I was doing.

Kerry Neethling Principal and Founder of The Being Agency in Sydney explains a little more about branding. At BEING, people come first. Kerry believes relationships matter where communication is key ‘because our work is better when we do it together’.

THREE: THE ONE PERCENT

I have spoken about the 1% many