It’s a crowded marketplace out there, loads of people doing what you do… how can you write copy that converts?

It can be scary and daunting wondering how on earth to stand out as YOU.

When you are in a saturated market and you don’t have a marketing budget, you have to play the game,  learn three simple tips to create copy that converts to profit.

It’s about giving people what they think they want before they get to know you and like you.

The thing is, you can either worry and stress over not being enough…or you can get in, roll up your sleeves and start writing, making video, doing Facebook Live’s and sharing your true message.

When you give people a sense of belonging in your brand…as in your copy, your images, and the quotes you choose, they will want to share it for you.

If you ask Dr Google how to reach more people and grow your business, you will end up with literally thousands of options to choose from.

Don’t play by the rules, make your own rules!

Ask questions, find out what the problems are, and answer those questions without a hint of anything in return.

 

So What is Copy

The copy is literally your words. It’s whatever you put in a post, blog, SMS, Messenger, website content, landing pages, brochures, Facebook, LinkedIn…it’s your voice, your message.

The copy is super important because the bad copy will kill your sales.

Great copy equals more sales.

As you know, I talk about branding. The copy, the content, the branding. Now the reason why that all goes together is that it’s actually really important…perception is more important than ever.

The familiarity phenomenon is real. In 2005, it would take only 5.4 exposures in this space to get a potential customer’s attention. In 2012, it had gone up to 12.8 times. And now in 2020, it may be as high as 18-20 times before you grab someone’s attention.

That is a lot of triggers, a lot of content, a LOT of work if you don’t amplify and share what you do across all social platforms.

With that said, it can be a bit of a two-edged sword.  Creating content that is valuable, shareable and SEEN, whilst managing multiple platforms.

I don’t know about you…but that sounds like a LOT of work. But there is a LOT you can do for FREE when you know how.

As an educator, I believe in keeping things as simple as possible, with the least amount of steps as possible to get the best bang for your buck as possible.

 

Less Is More

It starts with your copy, or your idea…which, in turn, becomes your headline.

Headline topics can be topics you can use for blogs, videos, Facebook Live’s, stories on Instagram or videos on LinkedIn,