If there is one question every business owner has from time to time it’s…what do I blog about?

It could be for social media, your podcast, video or your website.

What in the heck will I talk about this week?

WE HAVE YOU COVERED

Over the coming weeks, I am going to give away 50 topics you can blog about, starting with the first ten topic tips here.

Now first things first, what do I mean when I say blog?

blog, the shortened version of what is known as a “weblog” is information, education and discussion about literally anything.

It can be uploaded to your website as a blog and is simply an article where you share your thoughts, ideas and opinion on something relevant to your target market.

For those who do not have a website, it can be uploaded to Facebook as a ‘Note’ on your business page, or an article on LinkedIn.

The secret to a good blog is this…stay in your own lane.

Like most of us, I can write or video on so many different topics when it comes to business owners and entrepreneurship.

The thing is, pick four to five topics or pillars you are passionate about, topics where you can be that person of influence in your own field.

For example, mine are social media, mindset, business and life.

Broad I know, but the secret here is to stay in your lane when it comes to social media, my lane is organic social media, all the cool things you can do for free.

Yes, I could talk about landing pages, Facebook ads and the like, but I choose not to.

TOP TEN TOPIC TIPS

It’s one of the most challenging things about blogging – getting started.

If you ever get stumped on what to write about, here are ten ideas to help get the creative juices flowing.

TOPIC TIP ONE

Create a Q&A post. What are common questions people have and what are their answers?

One of the best ways to start this is to write down the top ten questions your ideal customer asks you all the time.

There are ten blog topics right there.

TOPIC TIP TWO

Write a ‘How To’ post.

Walkthroughs, tutorials and how to’s tend to do very well online.

Quite a few years ago, my beautiful mentor Nicola taught me this.

Give away your best stuff for free.

Yes, share a ‘how to’ post on a topic you are an expert in.

With that said, people will not be able to do it like you, they are not you and once they realise the value you bring to the table, the investment of you helping them achieve their goal will be worth it.

TOPIC TIP FOUR

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