The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free?

I hear so often, business owners telling me they know how to market, and when I take a look at their website, their Facebook or Insta account and hop on over to LinkedIn…I beg to differ.

The thing is, what you ‘see’ other people doing is not the solution.

Learn how to attract the right people, with the right message, at the right time in your business, all with organic social media.

After more than two decades in marketing, I believe the opportunities available for entrepreneurs has never been so great, with the online space booming, it’s time to get stuck into it.

If technology has not been your thing in the past, the longer you leave using it for your business, the further behind you are going to be, which compounds the confusion even more.

With that said, the flip side is there is too much information available, so how do you stand out as an influencer?

There are two areas that matter most, the sweet spot between who you are (your values) and your ideal market (your niche).

Somewhere in the middle is your very own unique point of view, the sweet spot…your place to shine.

And yes, you can shine without spending a cent on advertising, but it will take some of your time.



We are all influencers.

It does not matter how many followers we have; the most important thing is how much value we provide.

Value is not valuable unless it addresses the pain point of your ideal customer, because everyone is fighting to get your attention which means you need to get into the world of your ideal client.

Answer the following questions…

  • What are their pain points?
  • What are their fears?
  • What are their frustrations?
  • Who would you like to influence?

If you do want to make a difference, then you need to understand your ideal customer.

What are they watching?

What do they read?

What do they listen to?

What do they look and search for online?

Are they looking for ‘how-to’ videos, inspiration, motivation, or perhaps education?

It’s important to know what the problem is.


You want to match your ‘why’ with their problem.

What are you obsessed with?

We talk a lot about focusing on the benefits, rather than the feature, I would like to take that one step further.

Unless your ideal customer can see how you solve their problem, benefits mean nothing, which means it’s all about showing them.


If you don’t know the answer to all the questions I have written here, go and ask your ideal customers.

There are literally thousands of Facebook and LinkedIn groups where these people hang out.

Ask questions, without offering any solution or why they should pick you…just ask.

Look for ways to survey.

Find out what they are buying.

I recently attended an online speakers network group and Sam Cawthorn the CEO mentioned a brilliant tip…


Use the three-star principle.

Go on to Amazon, look for the books in your industry and genre, do a search of books with th