The influencers have cracked the code, big brands have as well, but do you know how to make social media work for you for free and be an influencer in your own market?
In part one of this topic, we talked about what being an influencer is really about, what questions to ask when deciding on who you want to influence and the opportunity in the media right now, you can find the article here – Part one.
Let’s continue the conversation on engagement and participation so that you can grow your own influence on your chosen platform.
PARTICIPATE OR GET LEFT BEHIND
What we’re looking for is participation.
Not so much the correct marketing term of participation marketing, but rather…literally roll up your sleeves and get into communicating not replying, in reaching out, and not just give a ‘like’ or a ‘love’…to position yourself as an influencer in your market.
Participation is engaging with people online with the purpose to get to know them and to connect, offer value with zero expectation in return.
As Mother Theresa said…’ Be faithful to the small, and the big will come’.
The small here is the connections, the conversations which may not make you money per se…what it will give you is a strong network of people who will introduce you to your perfect ideal customer…aka…the big thing.
The term social media engagement has been done to death in recent times, what it really stands for is to strengthen your customer relationships, because when your customer engages with your posts or sends you a message on social media, you’re presented with the opportunity to get to know your customers better.
And this is the key to be an influencer…to know exactly who you want to influence and how.
FIVE WAYS TO IMPROVE ENGAGEMENT
Engage, Communicate and Interact at A Human Level
You want to provide value, connect and have a conversation.
Not just reply to people who comment, but to everyone who is watching.
If you only reply and not converse, that’s not engagement.
It’s common courtesy, but it’s not a conversation. The point here is to have conversations with meaning, with that human to human interaction.
Always post content worth engaging in. It could be a poll, a video, a product photo, something that makes people laugh, a meme, but choose content that will receive a positive reaction.
People are on social media to be social, not necessarily to polarise or create an argument, (although that’s going through the roof right now too).
Participate Does Not Mean Lurking
How many times do we go into a group, scroll through our newsfeed, passively consume the content, perhaps do a like or a heart, but not actively participate?
Now is the time to get in, an influencer influences right?
Add value to your community and talk about the pain points and you being the obvious solution.
This is not selling, it’s demonstrating.
What better way to show your people than to walk the talk.
Know Your Ideal Customer – Your Audience
I have written loads of blogs on this over the year, check out a couple here