It was a surreal moment in my business, a moment I will never forget, wondering if I had got this business right.

It was back in 2011 and my first business was about to go live and be open to the public.

After months of working out my brand, my colours, who I wanted to work with….I will never forget the sheer terror, nausea, the sweaty palms, my body physical shaking as I pressed the ‘enter’ key on the keyboard on my first Facebook ad.

Facebook ads were not like they are now, there were poky postage stamp images, with 70 characters from memory on the right-hand column of the Facebook feed.

The cost of advertising was high, and I did not have the money to blow it on my first ad, targeting was super limited…but hey, I believed in what I was doing.

My mentor at the time told me working in this niche market was going to be like digging for gold in a huge pile of mud….a confidence booster I can tell you.

In business, unfortunately, the experience is what teaches you what makes business right and what is not.

The trick, of course, is knowing this before it bites you on the butt.

When I opened the doors to my first business Nurse Power, feels of anxiety and fear way outweighed the feelings of excitement.

It took a while to come up with a niche, the market I wanted to work in.

I had absolutely NO idea about business, it couldn’t be that hard right?




Building a business right so that it sustains you and your family has been a lot harder than I could have ever imagined.

I had four websites in two years…speaking to techie people, not understanding a word they were saying.  Being told to do stuff which made absolutely no sense.

How far has it all come.

And this is where the good and evil come in.

The internet and social media have opened up an opportunity for everyone, which is the good part.

The bad part is not having a clue on what is right for you and your business.

Now, more than ever is a good time to add an income stream to what you’re doing or branch out into something new.


Yes, you can break away from your career.

Yes, you can break away from your profession.

Yes, you can turn your dream into a reality.


You can, if you face the perils of information overload head on.

Have a search on Dr Google and see how much information there is on how to start a business online…another confidence booster….not!

Unless you know what to do or have someone who can teach you…the good can quickly turn into the evil.

There is way too much information available, gazillions of posts from people like me, who have worked out what works and what doesn’t…but you may not have that experience yet.

Turn The Evil Into Good



Be clear about who you are, what you stand for…and I mean crystal clear, this is what makes your business right for YOU first.

What are your values, what do you believe in?

For me, I believe 100% in honesty, integrity, and people who do the work, despite having complete chaos in their lives.

Be clear on who you want to work with.  Your target audience only needs to be an inch wide and a mile deep.

A great way to explain this is using the Nurse Power community as an example.

Think about how many nurses there are in the world…millions and millions.

Have you been in a hospital or visited someone in hospital?

There are nurses who love what they do, and there are those&helli