After decades of trips around the sun, if there is one thing I know, we all have a story to tell.

There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference.

And others, who enjoy simply living their story or feel it’s not worth the share.

We all have a story to tell, those funny, sad, strange and adverse times that make up each and every one of us.

Some days I feel like I am living a really bad sitcom, and need to have a word with the director.

Who doesn’t love a good sitcom or series on Netflix?

In the words, of the great Dr John F Martini,

Everyone wants to love and be loved, to appreciate and be appreciated, and everyone wants to live his or her dreams.

I just love this quote, for me, it is 100% true.

We as humans love stories, it’s how we make meaning from what we experience in life.

it’s not about your age, or net worth, or the number on the scale.

It’s the sum total of life experiences that are the foundation of who you are and what got you to be where you are right now.

It means that your life story is one of the most powerful assets you have, it’s what you do with this asset that I want to talk about today.


First things first, you already are.

Think about the conversation over coffee, at the supermarket, and Zoom.

When we are in business, people do not buy from us because of what we do, they buy from us because of how they feel and that comes directly from you.

I am not talking about sharing your deep dark secrets, what I am talking about here are the lessons in life that have influenced YOU.

Why do we love Sir Richard Branson or Oprah, because they share their life lessons, they share their story of how they got to where they are.

Many people are reluctant to tell their life story—either to their family, verbally, or in print– of what others may think.

The first rule here – we cannot make anyone else think or feel anything.


We can’t change it, no matter how much we try.

Everyone has an opinion, whether it is based on cold hard facts or a nice little twist of the truth, what matters is what YOU think, not what everyone else does.

You matter, your most important asset to you is your story.

At the beginning of 2018 I had to take a huge pivot in my business, I was in the middle of chemotherapy and let’s just say life felt like living in a horror movie…a C grade flick.

It had been a few years since I had updated my profile pic, and I thought it was about time I had some professional pics taken.

Bald as bald could be, with a turban or cap on.

When you update either your ba