After decades of trips around the sun, if there is one thing I know, we all have a story to tell.

There are those who have the courage to write a book, to share their wisdom with others, to make an impact, to make a difference.

And others, who enjoy simply living their story or feel it’s not worth the share.

We all have a story to tell, those funny, sad, strange and adverse times that make up each and every one of us.

Some days I feel like I am living a really bad sitcom, and need to have a word with the director.

Who doesn’t love a good sitcom or series on Netflix?

In the words, of the great Dr John F Martini,

Everyone wants to love and be loved, to appreciate and be appreciated, and everyone wants to live his or her dreams.

I just love this quote, for me, it is 100% true.

We as humans love stories, it’s how we make meaning from what we experience in life.

it’s not about your age, or net worth, or the number on the scale.

It’s the sum total of life experiences that are the foundation of who you are and what got you to be where you are right now.

It means that your life story is one of the most powerful assets you have, it’s what you do with this asset that I want to talk about today.

WHY TELL YOUR STORY?

First things first, you already are.

Think about the conversation over coffee, at the supermarket, and Zoom.

When we are in business, people do not buy from us because of what we do, they buy from us because of how they feel and that comes directly from you.

I am not talking about sharing your deep dark secrets, what I am talking about here are the lessons in life that have influenced YOU.

Why do we love Sir Richard Branson or Oprah, because they share their life lessons, they share their story of how they got to where they are.

Many people are reluctant to tell their life story—either to their family, verbally, or in print– of what others may think.

The first rule here – we cannot make anyone else think or feel anything.

AND

We can’t change it, no matter how much we try.

Everyone has an opinion, whether it is based on cold hard facts or a nice little twist of the truth, what matters is what YOU think, not what everyone else does.

You matter, your most important asset to you is your story.

At the beginning of 2018 I had to take a huge pivot in my business, I was in the middle of chemotherapy and let’s just say life felt like living in a horror movie…a C grade flick.

It had been a few years since I had updated my profile pic, and I thought it was about time I had some professional pics taken.

Bald as bald could be, with a turban or cap on.

When you update either your banner or profile pic on Facebook, the algorithm shows that particular post a lot more than a usual post.

Marketing Tip – use this post to share your latest offer, what is called a call to action post, where you offer your latest cheat sheet, tips or sale. You can edit and update the post once you update the image or page banner.

When I updated the profile picture, I was not prepared for the flow-on effect.

Literally almost 100 people unliked and unfollowed my page in under 4 hours, seriously, how could a girl in a turban could have that make of an effect?

WTF!

I reached out to a guru in social media and asked why this would happen.

Jen’s answer…the reality of cancer for some is hard to see, especially if it someone they don’t really know. There are people who only want the good stuff, and not see the bad.

Well, that nearly knocked me over…then I took a second to stop the spiral of self-doubt and worry about what other people thought.

This was my reality, it certainly had changed my life on literally EVERYTHING.

Jen pointed out I could either focus on the 100 who stopped following me or the almost 400 people who commented and were sending me good healing energy.

The lesson here is breast cancer was and is a part of my life story, I can either worry about the fair-weather crowd or focus on what matters…living life as much as I can. Every. Single. Day.

 

GETTING OUT THERE

A while ago I was a guest on Facebook Live for a local radio station in Sydney was a lot of fun.

89.3 FM radio station – 3 Quirks and a Turk segment

My interview starts at around 28 minutes.

When done well, business storytelling gives a compelling reason for your potential customers to want to get to know you more.

I recently saw the following questions on an article on Forbes, and they are perfect to help you get a strategy behind the story.

Who is telling the story?
Why is the story being told?
When and where is the story taking place?
Who are the people in the story?
What are the people trying to achieve?
What challenges are faced?

IF IN DOUBT START THE STORY AT THE BEGINNING

What you may see as boring and mundane, someone else can see as the best gold nugget of wisdom they have seen in years.

Think of a tradition from your childhood that you still practice today. In what ways has the tradition changed, and in which ways has it stayed the same?

What got you into business in the first place?

What do you consider your calling? Your biggest talent?

Another way to start is if you could write a letter to a long-lost friend, what would you say?

Would you talk about the past or the future? Or both?

Storytelling in business happens every day, it’s seeing it for its value that most business owners miss.

The other day I was running an international meeting on Zoom, people had bought tickets, it started at 8.30.

At 8.28 I decided I had better pop to the restroom, grabbed what I thought was my studio keys and literally ran out the door.

And then the fun began.

I had grabbed my car keys and had left my phone in the studio…yes, that lock was not going to budge for anyone.

From there I ran into Seasalt, my local cafe and asked if they could call the manager..no answer.

By this time it was well after 3.30, rather than have a complete panic attack, I recall telling myself to breath and walk around to look for Al, the venue manager.

By 8.40 I was back into the studio, starting Zoom and faking my calm demeanour until I could catch my breath.

Moral of the story, these small events form part of who we are, how we show up.

Rather than panic like the old Bron would, I chose to keep calm and carry on.

That old habit of freaking out, and sending myself into a panic helps no one, it causes bad energy, something I simply cannot have in my life these days.

 

WRAP UP

Your business and life story do not need to be elaborate Netflix worthy episode out of ‘Breaking Bad’, it’s about being authentic, in showing up as you no matter what.

Stick to what’s real, your people will love it, and the ones that don’t, don’t matter.

Being transparent, showing your vulnerable side and unique point of view is what positions you as a person of influence, to stand out online.

A great business story leaves your audience with something.

What lesson was learned in the story, and what should your customers learn from hearing it?

In my education days, we used a simple formula.

Make a point, tell a story. That is the basis for all human interaction, to make meaning from what is in front of us.

Just remember a story doesn’t have to be a chapter in a book or showing up on a Facebook Live.

It can be a paragraph in your first blog, or an image in your shop shared on Instagram, small things all add up to the big things.

Be real, be raw and have fun.

Have a great week,

 

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