The light dawns…yeah…you get it, your big idea for your small business!
Your heart starts to beat a little faster, you feel that warm excitement feeling spilling out of your body, and you say to yourself.
“I’ve got…Yes, this is the one’.
You feel it down deep, that sense of knowing…and your instinct is firing off in a really awesome way.
You spend some time thinking about your idea, you map it a little more.
This new idea for your business is a cracker, and you know it’s a good one, and going to really grow your business, make a lot of money.
You don’t have all the details, you don’t need them yet, you have the concept, the dream and the vision.
You can’t wait to catch up with your partner and family to share your little gold mine.
The moment comes, you talk, you hear the excitement in your own voice…the passion…
It could be to start a new income stream in your business…or a way to travel and work overseas…something that is going to add a lot of money to your bank balance…something to give you the lifestyle you want.
You’re not prepared for what happens next.
You’re met with a long pause, you see the doubt in their eyes, and then you ask their opinion.
(What were you thinking?)
It won’t work, how do you think you can pull that off?…you don’t have the qualifications, their eyes glaze over as they tell you all the reasons why it won’t work.
Why can’t they see what you do? Bloody closed minded fools…The problem is that no one believes you. You’re the only one who gets it.
Do you have what it takes to be the exception?
Think of all the movies that you’ve watched…in most, there’s a common theme.
The underdog. That person who is pushed around, has had all the bad things happen, yet seems to come up with a solution to the problem, and pulls it off with resounding success.
Oceans 12, Erin Brockovich, Slumdog Millionaire, Bilbo Baggins in The Lord of The Rings and the list goes on. The little known or valued person who ends up being the exception to the rule.
The character who comes up with a super cool plan comes up with the action and gets the prize.
Almost all of us dream of being that person, the one who may not want the fanfare or the fame, but who wants to be the exception and stand up for what you believe….to be the exception rather than the rule.
With that said, this is where the negative opinion and doubt comes in. The stories of others who have tried it before and failed. Or the story of someone wildly successful, and how it simply is not possible to be that person.
Who would have thought a couple of college guys could have come up with something like Facebook, or Apple…or the next thing?
My husband Paul loves the reality TV show ‘Shark Tank’, where five hugely successful entrepreneurs can either make or break an idea…the exception to the rule.
Business owners get to pitch their ideas to the ‘Sharks’…. where inevitably those who get a successful offer, are the ones who believe 100% they are the exception, and better still, have taken massive action to get their ideas off the ground.
The Proof IS In The Pudding
If you think you are the exception, or believe you have the potential to be, there are a couple of things to consider.
#1 Actions Speak Louder Than Words
It’s all well and good to talk about your idea, to sprout how amazing it is going to be, and what you’re going to do with all your money, but if you do nothing to make it happen, how will people believe a word you say?
In business and life, the steps you take, the actions you complete are the reasons to SHOW you actually mean what you say.
To back yourself.
You back your idea and are prepared to do battle to make it work.
Show your partner, show your family and friends the work you do, the actions you take, the failures and success are worth it to get your idea off the ground.
Walking your talk has never been so important.
#2 Do you really need to have another person’s opinion?
Ask yourself this…what are you really looking for when you ask for an opinion, does it really matter what that person believes to be true?
Does that person have experience, knowledge, have they walked the path you are taking?
If the answer is no, how in the hell can they provide you with an objective and valuable answer?
There are so many people who state an opinion as “fact”. Take a moment to consider this.
Are you looking for validation and faith from that person? If so, you have a problem.
When it comes to business, there is only one guarantee. You are the guarantee. It’s up to you to decide if you do the work or not, and whether something will work or not.
Steps To Make This Work
# Connect The Dots Backwards
As Steve Jobs once said, “You can only connect the dots looking backwards.”
You won’t know what dots to join until you have joined them. You have a sea of dots to choose from, which are the right ones for your idea?
The only way to find out is to work, take action and only then will you see the dots connect.
# Have A Concrete Plan
Map out your idea, work on the implementation process.
Look for people who have done this before you.
Take financially growing your business on social media as an example. Having more likes and increasing your engagement is lovely, but it doesn’t make you money.
That is half the picture, building your business online has multiple layers, and likes are not really a part of it.
Getting the right people to know you are there, and who want to connect with you, so that you can have a conversation and if appropriate work together, that is the art of monetising being online.
You need a concrete plan for this, not just the odd post on Facebook.
I spoke with a marketing consultant who has a client who pays her to create ONE post per week for Facebook…yes…one…what the??
It is very easy to get lost in this space, which means having a concrete plan to join the dots is a must.
What are the exact steps in your plan to take?
# Stop Talking
Talk is cheap…act and then talk, people will take you a lot more seriously when you have actually achieved something, which is way better than nothing.
I quietly started training, as in 3-minute runs, 5 minute walks…I thought I was going to die.
Fast forward to March 2013, I ran that Marathon. I had gone from zero fitness to doing the Cliff Young shuffle…not pretty, no Lorna Jane, no running style…just a good slog around Manhattan and one of the best things I have ever done. (Apart from being mumma to my five boys).
It wasn’t until I got home, and all my friends, family and school parents came up to me and said….”you did it?… wow, that is amazing…you mean you actually ran all the way?… (insert voice of amazement here).
I had never questioned myself whether I could do it or not, but obviously, there were many nay-sayers out there.
There is a common assumption that the louder you shout out your intentions, the more successful you will be. I sure have done this over the years.
Back in 2009, the New York University published a paper on this very topic. The findings were interesting. In summary, the research examined and found that when an individual publically announced their intentions, there was a decrease in the level of implementation.
Simply said, implementation over intention…act and then talk. Keep your ideas and thoughts to yourself, get them done and then talk about them.
Get the idea into a concrete plan, start implementing, joining the dots and see how “seeing is believing” springs into life.
Not only will you have achieved a start in this idea of yours, you will also be showing the world not only do you get it, but you made money from it and made it happen.
Enjoy joining the dots, it is a stack of fun!
If you would like help, get a copy of our social media planner, it will certainly be a valuable tool in getting started with your big idea on social media.
Wishing you a fantastic week!