In the last few months I have been running my Instagram workshop series for business, it’s been great connecting and learning more about all the super cool business owners in my local area who are growing their businesses using social media.

What comes up a LOT is the question on whether there is any point in being on social media as a business in the first place?

Great question!

It doesn’t matter really what we think personally, it’s way more important to look at the way people research products and services, and how they search online and shop.

With 15 million Australians on Facebook, with 15 million unique views on YouTube, 9 million on Instagram and around 5.5 million on LinkedIn (October 2019) to name a few…as an entrepreneur, we go where the people are, and this is where they are!

It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin, author of Renegades Write The Rules

When I hear a lot of people say, “It doesn’t work,” or, “I put in all this effort, and I get no engagement or I am not making any more money,” and the reason why, of course, is, it’s the way they are turning up…or not, online.

Four Main Ways People Show Up

No doubt there are more but let’s keep it simple.

The Ghost

The first way is they turn up as a ghost. They hang out in groups online, they watch, they might like something but generally no active engagement.

They make connections, friend requests with mutual friends, or they send out connections on LinkedIn, and you never hear from them again.

The Wrangler

Now, the next one is the wrangler. These are the people who, as soon as you make a connection with them, they hit you with a link, or they want you to buy something, or they want you to go and do something for them, to watch a video or sign up for their free consultation.

With zero value offered first…the words ‘Have I got a deal for you’ ring loudly in my ears.

It feels like a sales pitch, straight-up.

And you know what? I know you know people who have done that.

The Mingler

The third way is what I call the mingler.

These are the people who get into all the Facebook groups and LinkedIn groups, they’re in there, and they’re connecting, and they’re chatting, but they’re never taking any of those connections off social media. It’s like a butterfly, they’re a mingler, they turn up, float around, be social, get involved but never convert the people they meet to customers.

The Strategist

Finally, the fourth is the strategist.

Now, these are the people who have a plan with intention, they positively make connections with people, they send messages and they get a great response from those messages.

They also like, comment and share, and they build relationships and connections, they are valuable group members, who help solve problems without an expectation of something in return.

But they do one thing extra, they actually take that connection offline, whether it be a mobile number, whether it be via Zoom or WhatsApp…they take it offline so that they’re building the relationship.

They are the ones who are making money from being online.

What Does This Mean?

Check out your own newsfeed, what do you see?

Ghosts, Minglers, Wranglers galore…each looking to grow their business without a second thought to the perception of the person reading their post.

Perhaps 1% of businesses online are the ones who are the strategists.

If you’re going to put the effort in, you want a result.

You don’t want to just do it for fun.</